I've experimented with fueling on the bike since 2011. I've tried different diet theories, from Keto to Plant Based. Each time finding the value and detriments of the lifestyle.
In 2018 I competed in the 6hr World Time Trial Championship. My fitness was at a high level, but my nutrition failed. I couldn't eat enough on the bike for the effort.
The next year I researched products in the market and experimented with creating my own superfuel drink mix that would reduce inflammation and provide energy to compete with the best riders in the World.
Strate Superfuel was born. Boasting 210 calories and 51g of carbohydrates, the formula was extremely effective for Masters age athletes looking for an edge.
Strate Fuel is a direct to consumer product and sponsoring several races and teams.
